EDUCATION & ECOMMERCE
CASE STUDY
2
min read
Children’s Education Brand Increased Amazon ROAS by 500% While Cutting Spend by 75%
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Industry
E-commerce
Service areas
Amazon Ads
TL;DR
In roughly five months, the account moved from 2.0x ROAS to 12.03x ROAS, a 501.5% increase. Monthly ad spend fell from about $3,500 to $866, a 75.3% reduction, while monthly ad sales rose from about $6,000 to $10,319. Recent four-month performance generated $22,988.08 in sales on $2,795.96 spend and held a 8.72x average ROAS.
13.9x
13.9x
ROAS (Return on Ad Spend)
The problem
Before the rebuild, the Amazon Ads account was producing roughly 2.0x ROAS while spending about $3,500 per month. Monthly attributed ad sales rarely moved past $6,000, which left the account inefficient and hard to scale.
The core issue was not a lack of activity. It was poor account discipline. Budget was spread too broadly, match types were too loose, and there was no consistent optimisation rhythm to remove waste and protect profitable traffic.
The Solution
We rebuilt the account around profitable intent first, then tightened execution week by week so spend flowed only to queries, ASINs, and placements that could convert.
1.
Reallocated budget toward proven, high-intent traffic
Budget was shifted away from broad, underperforming targets and concentrated on higher-converting placements, exact match terms, and proven ASINs.
2.
Tightened search term targeting and added negatives
We moved away from loose targeting, added negative keywords, and cleaned search terms regularly so the account stopped paying for irrelevant clicks.
3.
Built a weekly bid and pruning rhythm
Bids were tuned weekly, underperforming campaigns were paused, and spend was reallocated to winners to keep the account efficient as auction conditions changed.
4.
Improved listing readiness for paid traffic
Product pages, creative assets, and supporting content were strengthened so paid clicks were landing on pages more likely to convert.
The results
Metric | Before | After | Change |
|---|---|---|---|
ROAS | 2.0x | 12.03x | +501.5% |
Monthly ad sales | $6,000 | $10,319 | +72.0% |
Monthly ad spend | $3,500 | $865.88 | -75.3% |
Cost per purchase | $39 | $2.46 | -93.7% |
Amazon Ads Console, peak month January 2026. Client name withheld by request.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Read more case studies
Vancouver Volkswagen
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Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
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Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
Matthews Hall
1.5M
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How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
NAVIGATION
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Apply to be a partner
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FAQ
Scott Maloley
Founder @ Digital Clicks
Speak with us
Frequently Asked Questions
How can you actually launch a strategy in just 24 hours?
We’ve eliminated agency bureaucracy by standardizing our Data Ingestion process . The moment you submit your data, our engineering team begins a 12-hour audit of your existing accounts. Because we focus solely on SEM, SEO, and Analytics, we can move from audit to a live, revenue-positive blueprint while other agencies are still scheduling their first internal meeting.
Who actually owns the ad accounts and data?
What is the minimum ad spend required to partner with you?
Do you focus on specific industries or are you "industry-agnostic"?
How do you measure "success" beyond simple clicks?
Why should I choose a specialized agency over an in-house hire?
What happens if I decide to terminate the partnership?
EDUCATION & ECOMMERCE
CASE STUDY
2
min read
Children’s Education Brand Increased Amazon ROAS by 500% While Cutting Spend by 75%
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Industry
E-commerce
Service areas
Amazon Ads
TL;DR
In roughly five months, the account moved from 2.0x ROAS to 12.03x ROAS, a 501.5% increase. Monthly ad spend fell from about $3,500 to $866, a 75.3% reduction, while monthly ad sales rose from about $6,000 to $10,319. Recent four-month performance generated $22,988.08 in sales on $2,795.96 spend and held a 8.72x average ROAS.
13.9x
13.9x
ROAS (Return on Ad Spend)
The problem
Before the rebuild, the Amazon Ads account was producing roughly 2.0x ROAS while spending about $3,500 per month. Monthly attributed ad sales rarely moved past $6,000, which left the account inefficient and hard to scale.
The core issue was not a lack of activity. It was poor account discipline. Budget was spread too broadly, match types were too loose, and there was no consistent optimisation rhythm to remove waste and protect profitable traffic.
The Solution
We rebuilt the account around profitable intent first, then tightened execution week by week so spend flowed only to queries, ASINs, and placements that could convert.
1.
Reallocated budget toward proven, high-intent traffic
Budget was shifted away from broad, underperforming targets and concentrated on higher-converting placements, exact match terms, and proven ASINs.
2.
Tightened search term targeting and added negatives
We moved away from loose targeting, added negative keywords, and cleaned search terms regularly so the account stopped paying for irrelevant clicks.
3.
Built a weekly bid and pruning rhythm
Bids were tuned weekly, underperforming campaigns were paused, and spend was reallocated to winners to keep the account efficient as auction conditions changed.
4.
Improved listing readiness for paid traffic
Product pages, creative assets, and supporting content were strengthened so paid clicks were landing on pages more likely to convert.
The results
Metric | Before | After | Change |
|---|---|---|---|
ROAS | 2.0x | 12.03x | +501.5% |
Monthly ad sales | $6,000 | $10,319 | +72.0% |
Monthly ad spend | $3,500 | $865.88 | -75.3% |
Cost per purchase | $39 | $2.46 | -93.7% |
Amazon Ads Console, peak month January 2026. Client name withheld by request.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
NAVIGATION
About
Solutions
Industries
Ressources
Apply to be a partner
404
LEGAL
Privacy policy
Terms
FAQ
Frequently Asked Questions
How can you actually launch a strategy in just 24 hours?
We’ve eliminated agency bureaucracy by standardizing our Data Ingestion process . The moment you submit your data, our engineering team begins a 12-hour audit of your existing accounts. Because we focus solely on SEM, SEO, and Analytics, we can move from audit to a live, revenue-positive blueprint while other agencies are still scheduling their first internal meeting.
Who actually owns the ad accounts and data?
What is the minimum ad spend required to partner with you?
Do you focus on specific industries or are you "industry-agnostic"?
How do you measure "success" beyond simple clicks?
Why should I choose a specialized agency over an in-house hire?
What happens if I decide to terminate the partnership?
EDUCATION & ECOMMERCE
CASE STUDY
2
min read
Children’s Education Brand Increased Amazon ROAS by 500% While Cutting Spend by 75%
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Industry
E-commerce
Service areas
Amazon Ads
TL;DR
In roughly five months, the account moved from 2.0x ROAS to 12.03x ROAS, a 501.5% increase. Monthly ad spend fell from about $3,500 to $866, a 75.3% reduction, while monthly ad sales rose from about $6,000 to $10,319. Recent four-month performance generated $22,988.08 in sales on $2,795.96 spend and held a 8.72x average ROAS.
13.9x
13.9x
ROAS (Return on Ad Spend)
The problem
Before the rebuild, the Amazon Ads account was producing roughly 2.0x ROAS while spending about $3,500 per month. Monthly attributed ad sales rarely moved past $6,000, which left the account inefficient and hard to scale.
The core issue was not a lack of activity. It was poor account discipline. Budget was spread too broadly, match types were too loose, and there was no consistent optimisation rhythm to remove waste and protect profitable traffic.
The Solution
We rebuilt the account around profitable intent first, then tightened execution week by week so spend flowed only to queries, ASINs, and placements that could convert.
1.
Reallocated budget toward proven, high-intent traffic
Budget was shifted away from broad, underperforming targets and concentrated on higher-converting placements, exact match terms, and proven ASINs.
2.
Tightened search term targeting and added negatives
We moved away from loose targeting, added negative keywords, and cleaned search terms regularly so the account stopped paying for irrelevant clicks.
3.
Built a weekly bid and pruning rhythm
Bids were tuned weekly, underperforming campaigns were paused, and spend was reallocated to winners to keep the account efficient as auction conditions changed.
4.
Improved listing readiness for paid traffic
Product pages, creative assets, and supporting content were strengthened so paid clicks were landing on pages more likely to convert.
The results
Metric | Before | After | Change |
|---|---|---|---|
ROAS | 2.0x | 12.03x | +501.5% |
Monthly ad sales | $6,000 | $10,319 | +72.0% |
Monthly ad spend | $3,500 | $865.88 | -75.3% |
Cost per purchase | $39 | $2.46 | -93.7% |
Amazon Ads Console, peak month January 2026. Client name withheld by request.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
NAVIGATION
About
Solutions
Industries
Ressources
Apply to be a partner
404
LEGAL
Privacy policy
Terms
FAQ
Frequently Asked Questions
How can you actually launch a strategy in just 24 hours?
We’ve eliminated agency bureaucracy by standardizing our Data Ingestion process . The moment you submit your data, our engineering team begins a 12-hour audit of your existing accounts. Because we focus solely on SEM, SEO, and Analytics, we can move from audit to a live, revenue-positive blueprint while other agencies are still scheduling their first internal meeting.