AUTOMOTIVE
CASE STUDY
2
min read
Finch Nissan Turned a YouTube Clearout Push Into 8 Vehicle Sales
To move remaining in-stock 2020 Nissan Kicks, the dealership shifted budget from traditional media into YouTube TrueView In-Stream ads aimed at local buyers.
Industry
Automotive
Service areas
Google Ads
TL;DR
Finch Nissan needed to clear out remaining 2020 Nissan Kicks inventory quickly. Digital Clicks shifted budget from traditional media into targeted YouTube ads for local buyers. The campaign sold 8 vehicles instead of the expected 2 to 3, while generating 1,600% ROI and 9,681 impressions. To promote its Nissan Kicks clearout sale, Finch Nissan moved budget into YouTube video advertising and generated 1,600% ROI, 9,681 impressions, and 39 hours of watch time. According to the dealership president, the campaign sold 8 vehicles, beating the original expectation of 2 to 3 units.
35%
35%
Increase in Paid Search Users
The problem
Finch Nissan needed a cost-effective way to move remaining in-stock 2020 Nissan Kicks during a clearout window.
The dealership needed a tighter, more measurable approach than traditional media so it could put the offer in front of local buyers without wasting spend.
The Solution
The team simplified the strategy around one inventory goal, one clear offer, and one measurable video channel.
1.
Reallocated spend into measurable video media
Budget was shifted away from traditional media and focused on a channel where reach, watch behaviour, and return could be tracked directly.
2.
Used YouTube TrueView In-Stream ads
The campaign used YouTube video placements to put the clearout message in front of local shoppers at scale.
3.
Kept the offer focused on in-stock Nissan Kicks
Creative and messaging stayed centred on the remaining 2020 Nissan Kicks inventory and the urgency of the clearout sale.
The results
The campaign delivered strong video reach, meaningful attention, and a sales outcome that outperformed the original target.
1,600%ROI High return generated from the YouTube inventory campaign. | 9,681Impressions Local buyers reached during the clearout push. | 8Vehicles sold Up from an expected 2 to 3 units, according to the client. |
KPI BREAKDOWN
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
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NAVIGATION
About
Solutions
Industries
Ressources
Apply to be a partner
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LEGAL
Privacy policy
Terms
FAQ
Scott Maloley
Founder @ Digital Clicks
Speak with us
Frequently Asked Questions
How can you actually launch a strategy in just 24 hours?
We’ve eliminated agency bureaucracy by standardizing our Data Ingestion process . The moment you submit your data, our engineering team begins a 12-hour audit of your existing accounts. Because we focus solely on SEM, SEO, and Analytics, we can move from audit to a live, revenue-positive blueprint while other agencies are still scheduling their first internal meeting.
Who actually owns the ad accounts and data?
What is the minimum ad spend required to partner with you?
Do you focus on specific industries or are you "industry-agnostic"?
How do you measure "success" beyond simple clicks?
Why should I choose a specialized agency over an in-house hire?
What happens if I decide to terminate the partnership?
AUTOMOTIVE
CASE STUDY
2
min read
Finch Nissan Turned a YouTube Clearout Push Into 8 Vehicle Sales
To move remaining in-stock 2020 Nissan Kicks, the dealership shifted budget from traditional media into YouTube TrueView In-Stream ads aimed at local buyers.
Industry
Automotive
Service areas
Google Ads
TL;DR
Finch Nissan needed to clear out remaining 2020 Nissan Kicks inventory quickly. Digital Clicks shifted budget from traditional media into targeted YouTube ads for local buyers. The campaign sold 8 vehicles instead of the expected 2 to 3, while generating 1,600% ROI and 9,681 impressions. To promote its Nissan Kicks clearout sale, Finch Nissan moved budget into YouTube video advertising and generated 1,600% ROI, 9,681 impressions, and 39 hours of watch time. According to the dealership president, the campaign sold 8 vehicles, beating the original expectation of 2 to 3 units.
35%
35%
Increase in Paid Search Users
The problem
Finch Nissan needed a cost-effective way to move remaining in-stock 2020 Nissan Kicks during a clearout window.
The dealership needed a tighter, more measurable approach than traditional media so it could put the offer in front of local buyers without wasting spend.
The Solution
The team simplified the strategy around one inventory goal, one clear offer, and one measurable video channel.
1.
Reallocated spend into measurable video media
Budget was shifted away from traditional media and focused on a channel where reach, watch behaviour, and return could be tracked directly.
2.
Used YouTube TrueView In-Stream ads
The campaign used YouTube video placements to put the clearout message in front of local shoppers at scale.
3.
Kept the offer focused on in-stock Nissan Kicks
Creative and messaging stayed centred on the remaining 2020 Nissan Kicks inventory and the urgency of the clearout sale.
The results
The campaign delivered strong video reach, meaningful attention, and a sales outcome that outperformed the original target.
1,600%ROI High return generated from the YouTube inventory campaign. | 9,681Impressions Local buyers reached during the clearout push. | 8Vehicles sold Up from an expected 2 to 3 units, according to the client. |
KPI BREAKDOWN
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
NAVIGATION
About
Solutions
Industries
Ressources
Apply to be a partner
404
LEGAL
Privacy policy
Terms
FAQ
Frequently Asked Questions
How can you actually launch a strategy in just 24 hours?
We’ve eliminated agency bureaucracy by standardizing our Data Ingestion process . The moment you submit your data, our engineering team begins a 12-hour audit of your existing accounts. Because we focus solely on SEM, SEO, and Analytics, we can move from audit to a live, revenue-positive blueprint while other agencies are still scheduling their first internal meeting.
Who actually owns the ad accounts and data?
What is the minimum ad spend required to partner with you?
Do you focus on specific industries or are you "industry-agnostic"?
How do you measure "success" beyond simple clicks?
Why should I choose a specialized agency over an in-house hire?
What happens if I decide to terminate the partnership?
AUTOMOTIVE
CASE STUDY
2
min read
Finch Nissan Turned a YouTube Clearout Push Into 8 Vehicle Sales
To move remaining in-stock 2020 Nissan Kicks, the dealership shifted budget from traditional media into YouTube TrueView In-Stream ads aimed at local buyers.
Industry
Automotive
Service areas
Google Ads
TL;DR
Finch Nissan needed to clear out remaining 2020 Nissan Kicks inventory quickly. Digital Clicks shifted budget from traditional media into targeted YouTube ads for local buyers. The campaign sold 8 vehicles instead of the expected 2 to 3, while generating 1,600% ROI and 9,681 impressions. To promote its Nissan Kicks clearout sale, Finch Nissan moved budget into YouTube video advertising and generated 1,600% ROI, 9,681 impressions, and 39 hours of watch time. According to the dealership president, the campaign sold 8 vehicles, beating the original expectation of 2 to 3 units.
35%
35%
Increase in Paid Search Users
The problem
Finch Nissan needed a cost-effective way to move remaining in-stock 2020 Nissan Kicks during a clearout window.
The dealership needed a tighter, more measurable approach than traditional media so it could put the offer in front of local buyers without wasting spend.
The Solution
The team simplified the strategy around one inventory goal, one clear offer, and one measurable video channel.
1.
Reallocated spend into measurable video media
Budget was shifted away from traditional media and focused on a channel where reach, watch behaviour, and return could be tracked directly.
2.
Used YouTube TrueView In-Stream ads
The campaign used YouTube video placements to put the clearout message in front of local shoppers at scale.
3.
Kept the offer focused on in-stock Nissan Kicks
Creative and messaging stayed centred on the remaining 2020 Nissan Kicks inventory and the urgency of the clearout sale.
The results
The campaign delivered strong video reach, meaningful attention, and a sales outcome that outperformed the original target.
1,600%ROI High return generated from the YouTube inventory campaign. | 9,681Impressions Local buyers reached during the clearout push. | 8Vehicles sold Up from an expected 2 to 3 units, according to the client. |
KPI BREAKDOWN
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
NAVIGATION
About
Solutions
Industries
Ressources
Apply to be a partner
404
LEGAL
Privacy policy
Terms
FAQ
Frequently Asked Questions
How can you actually launch a strategy in just 24 hours?
We’ve eliminated agency bureaucracy by standardizing our Data Ingestion process . The moment you submit your data, our engineering team begins a 12-hour audit of your existing accounts. Because we focus solely on SEM, SEO, and Analytics, we can move from audit to a live, revenue-positive blueprint while other agencies are still scheduling their first internal meeting.