AUTOMOTIVE
CASE STUDY
2
min read
Finch Nissan Turned a YouTube Clearout Push Into 8 Vehicle Sales
To move remaining in-stock 2020 Nissan Kicks, the dealership shifted budget from traditional media into YouTube TrueView In-Stream ads aimed at local buyers.
Industry
Automotive
Service areas
Google Ads
TL;DR
Finch Nissan needed to clear out remaining 2020 Nissan Kicks inventory quickly. Digital Clicks shifted budget from traditional media into targeted YouTube ads for local buyers. The campaign sold 8 vehicles instead of the expected 2 to 3, while generating 1,600% ROI and 9,681 impressions. To promote its Nissan Kicks clearout sale, Finch Nissan moved budget into YouTube video advertising and generated 1,600% ROI, 9,681 impressions, and 39 hours of watch time. According to the dealership president, the campaign sold 8 vehicles, beating the original expectation of 2 to 3 units.
35%
35%
Increase in Paid Search Users
The problem
Finch Nissan needed a cost-effective way to move remaining in-stock 2020 Nissan Kicks during a clearout window.
The dealership needed a tighter, more measurable approach than traditional media so it could put the offer in front of local buyers without wasting spend.
The Solution
The team simplified the strategy around one inventory goal, one clear offer, and one measurable video channel.
1.
Reallocated spend into measurable video media
Budget was shifted away from traditional media and focused on a channel where reach, watch behaviour, and return could be tracked directly.
2.
Used YouTube TrueView In-Stream ads
The campaign used YouTube video placements to put the clearout message in front of local shoppers at scale.
3.
Kept the offer focused on in-stock Nissan Kicks
Creative and messaging stayed centred on the remaining 2020 Nissan Kicks inventory and the urgency of the clearout sale.
The results
The campaign delivered strong video reach, meaningful attention, and a sales outcome that outperformed the original target.
1,600%ROI High return generated from the YouTube inventory campaign. | 9,681Impressions Local buyers reached during the clearout push. | 8Vehicles sold Up from an expected 2 to 3 units, according to the client. |
KPI BREAKDOWN
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
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FAQ
Scott Maloley
Founder @ Digital Clicks
Speak with us
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
AUTOMOTIVE
CASE STUDY
2
min read
Finch Nissan Turned a YouTube Clearout Push Into 8 Vehicle Sales
To move remaining in-stock 2020 Nissan Kicks, the dealership shifted budget from traditional media into YouTube TrueView In-Stream ads aimed at local buyers.
Industry
Automotive
Service areas
Google Ads
TL;DR
Finch Nissan needed to clear out remaining 2020 Nissan Kicks inventory quickly. Digital Clicks shifted budget from traditional media into targeted YouTube ads for local buyers. The campaign sold 8 vehicles instead of the expected 2 to 3, while generating 1,600% ROI and 9,681 impressions. To promote its Nissan Kicks clearout sale, Finch Nissan moved budget into YouTube video advertising and generated 1,600% ROI, 9,681 impressions, and 39 hours of watch time. According to the dealership president, the campaign sold 8 vehicles, beating the original expectation of 2 to 3 units.
35%
35%
Increase in Paid Search Users
The problem
Finch Nissan needed a cost-effective way to move remaining in-stock 2020 Nissan Kicks during a clearout window.
The dealership needed a tighter, more measurable approach than traditional media so it could put the offer in front of local buyers without wasting spend.
The Solution
The team simplified the strategy around one inventory goal, one clear offer, and one measurable video channel.
1.
Reallocated spend into measurable video media
Budget was shifted away from traditional media and focused on a channel where reach, watch behaviour, and return could be tracked directly.
2.
Used YouTube TrueView In-Stream ads
The campaign used YouTube video placements to put the clearout message in front of local shoppers at scale.
3.
Kept the offer focused on in-stock Nissan Kicks
Creative and messaging stayed centred on the remaining 2020 Nissan Kicks inventory and the urgency of the clearout sale.
The results
The campaign delivered strong video reach, meaningful attention, and a sales outcome that outperformed the original target.
1,600%ROI High return generated from the YouTube inventory campaign. | 9,681Impressions Local buyers reached during the clearout push. | 8Vehicles sold Up from an expected 2 to 3 units, according to the client. |
KPI BREAKDOWN
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
AUTOMOTIVE
CASE STUDY
2
min read
Finch Nissan Turned a YouTube Clearout Push Into 8 Vehicle Sales
To move remaining in-stock 2020 Nissan Kicks, the dealership shifted budget from traditional media into YouTube TrueView In-Stream ads aimed at local buyers.
Industry
Automotive
Service areas
Google Ads
TL;DR
Finch Nissan needed to clear out remaining 2020 Nissan Kicks inventory quickly. Digital Clicks shifted budget from traditional media into targeted YouTube ads for local buyers. The campaign sold 8 vehicles instead of the expected 2 to 3, while generating 1,600% ROI and 9,681 impressions. To promote its Nissan Kicks clearout sale, Finch Nissan moved budget into YouTube video advertising and generated 1,600% ROI, 9,681 impressions, and 39 hours of watch time. According to the dealership president, the campaign sold 8 vehicles, beating the original expectation of 2 to 3 units.
35%
35%
Increase in Paid Search Users
The problem
Finch Nissan needed a cost-effective way to move remaining in-stock 2020 Nissan Kicks during a clearout window.
The dealership needed a tighter, more measurable approach than traditional media so it could put the offer in front of local buyers without wasting spend.
The Solution
The team simplified the strategy around one inventory goal, one clear offer, and one measurable video channel.
1.
Reallocated spend into measurable video media
Budget was shifted away from traditional media and focused on a channel where reach, watch behaviour, and return could be tracked directly.
2.
Used YouTube TrueView In-Stream ads
The campaign used YouTube video placements to put the clearout message in front of local shoppers at scale.
3.
Kept the offer focused on in-stock Nissan Kicks
Creative and messaging stayed centred on the remaining 2020 Nissan Kicks inventory and the urgency of the clearout sale.
The results
The campaign delivered strong video reach, meaningful attention, and a sales outcome that outperformed the original target.
1,600%ROI High return generated from the YouTube inventory campaign. | 9,681Impressions Local buyers reached during the clearout push. | 8Vehicles sold Up from an expected 2 to 3 units, according to the client. |
KPI BREAKDOWN
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
“I was anticipating moving two to three units. We more than doubled that goal, selling eight.”
READ MORE
Shawn Tuner
President at Finch Nissan
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Want similar Google Ads growth for your dealership?
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.