EDUCATION
CASE STUDY
2
min read
Boosting Matthews Hall’s Enrolment Marketing in 30 Days
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Industry
SMB
Service areas
Google Ads
TL;DR
Matthews Hall needed to drive enrolment interest for the upcoming school year. Through targeted keyword research, new ad creatives, and Display + Performance Max campaigns, we generated 26 conversions at just $0.81 CPC (vs. the $5.55 industry average) with 1.5M impressions — all within 30 days.
1.5M
1.5M
Impressions
The problem
Low digital visibility heading into enrolment season
With the new school year approaching, Matthews Hall needed more prospective families engaging through digital channels. Incoming ad-generated calls were low, tour bookings were stagnant, and the website’s contact form wasn’t pulling its weight. The school needed a focused strategy to turn online traffic into real enrolment interest — fast.
The Solution
A three-pronged digital strategy
We revamped Matthews Hall’s digital presence with a coordinated approach across keyword targeting, creative assets, and campaign diversification.
1.
High-Volume Keyword Research
We identified education-specific search terms with strong volume and intent, then used them to guide content updates and paid ad targeting — improving both organic rankings and ad relevance.
2.
New Ad Creative Assets
We built fresh ad assets with compelling visuals and concise copy aligned to our keyword strategy, boosting audience resonance and click-through rates across campaigns.
3.
Display & Performance Max Campaigns
Display ads raised brand awareness with engaging visuals, while Performance Max campaigns maximised exposure across Google’s full platform ecosystem.
The results
30-day performance snapshot
Within the first month, the campaign delivered strong early results across all key enrolment metrics.
26TOTAL CONVERSIONS Across 4 conversion types | $0.81AVG. COST-PER-CLICK 6× below $5.55 industry avg. | 1.5MIMPRESSIONS 2,316% increase in visibility |
|---|
Conversion Breakdown
Number of conversions | Source | Proportion |
|---|---|---|
20 | Application Form Downloads | 77% |
2 | Calls from Ads | 8% |
1 | Book a Tour Submissions | 4% |
1 | Contact Form Submissions | 4% |
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Read more case studies
Vancouver Volkswagen
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Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
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Children’s Education Brand
13.9x
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By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
FAQ
Scott Maloley
Founder @ Digital Clicks
Speak with us
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
EDUCATION
CASE STUDY
2
min read
Boosting Matthews Hall’s Enrolment Marketing in 30 Days
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Industry
SMB
Service areas
Google Ads
TL;DR
Matthews Hall needed to drive enrolment interest for the upcoming school year. Through targeted keyword research, new ad creatives, and Display + Performance Max campaigns, we generated 26 conversions at just $0.81 CPC (vs. the $5.55 industry average) with 1.5M impressions — all within 30 days.
1.5M
1.5M
Impressions
The problem
Low digital visibility heading into enrolment season
With the new school year approaching, Matthews Hall needed more prospective families engaging through digital channels. Incoming ad-generated calls were low, tour bookings were stagnant, and the website’s contact form wasn’t pulling its weight. The school needed a focused strategy to turn online traffic into real enrolment interest — fast.
The Solution
A three-pronged digital strategy
We revamped Matthews Hall’s digital presence with a coordinated approach across keyword targeting, creative assets, and campaign diversification.
1.
High-Volume Keyword Research
We identified education-specific search terms with strong volume and intent, then used them to guide content updates and paid ad targeting — improving both organic rankings and ad relevance.
2.
New Ad Creative Assets
We built fresh ad assets with compelling visuals and concise copy aligned to our keyword strategy, boosting audience resonance and click-through rates across campaigns.
3.
Display & Performance Max Campaigns
Display ads raised brand awareness with engaging visuals, while Performance Max campaigns maximised exposure across Google’s full platform ecosystem.
The results
30-day performance snapshot
Within the first month, the campaign delivered strong early results across all key enrolment metrics.
26TOTAL CONVERSIONS Across 4 conversion types | $0.81AVG. COST-PER-CLICK 6× below $5.55 industry avg. | 1.5MIMPRESSIONS 2,316% increase in visibility |
|---|
Conversion Breakdown
Number of conversions | Source | Proportion |
|---|---|---|
20 | Application Form Downloads | 77% |
2 | Calls from Ads | 8% |
1 | Book a Tour Submissions | 4% |
1 | Contact Form Submissions | 4% |
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
EDUCATION
CASE STUDY
2
min read
Boosting Matthews Hall’s Enrolment Marketing in 30 Days
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Industry
SMB
Service areas
Google Ads
TL;DR
Matthews Hall needed to drive enrolment interest for the upcoming school year. Through targeted keyword research, new ad creatives, and Display + Performance Max campaigns, we generated 26 conversions at just $0.81 CPC (vs. the $5.55 industry average) with 1.5M impressions — all within 30 days.
1.5M
1.5M
Impressions
The problem
Low digital visibility heading into enrolment season
With the new school year approaching, Matthews Hall needed more prospective families engaging through digital channels. Incoming ad-generated calls were low, tour bookings were stagnant, and the website’s contact form wasn’t pulling its weight. The school needed a focused strategy to turn online traffic into real enrolment interest — fast.
The Solution
A three-pronged digital strategy
We revamped Matthews Hall’s digital presence with a coordinated approach across keyword targeting, creative assets, and campaign diversification.
1.
High-Volume Keyword Research
We identified education-specific search terms with strong volume and intent, then used them to guide content updates and paid ad targeting — improving both organic rankings and ad relevance.
2.
New Ad Creative Assets
We built fresh ad assets with compelling visuals and concise copy aligned to our keyword strategy, boosting audience resonance and click-through rates across campaigns.
3.
Display & Performance Max Campaigns
Display ads raised brand awareness with engaging visuals, while Performance Max campaigns maximised exposure across Google’s full platform ecosystem.
The results
30-day performance snapshot
Within the first month, the campaign delivered strong early results across all key enrolment metrics.
26TOTAL CONVERSIONS Across 4 conversion types | $0.81AVG. COST-PER-CLICK 6× below $5.55 industry avg. | 1.5MIMPRESSIONS 2,316% increase in visibility |
|---|
Conversion Breakdown
Number of conversions | Source | Proportion |
|---|---|---|
20 | Application Form Downloads | 77% |
2 | Calls from Ads | 8% |
1 | Book a Tour Submissions | 4% |
1 | Contact Form Submissions | 4% |
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.