EDUCATION
CASE STUDY
2
min read
Boosting Matthews Hall’s Enrolment Marketing in 30 Days
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Industry
SMB
Service areas
Google Ads
TL;DR
Matthews Hall needed to drive enrolment interest for the upcoming school year. Through targeted keyword research, new ad creatives, and Display + Performance Max campaigns, we generated 26 conversions at just $0.81 CPC (vs. the $5.55 industry average) with 1.5M impressions — all within 30 days.
1.5M
1.5M
Impressions
The problem
Low digital visibility heading into enrolment season
With the new school year approaching, Matthews Hall needed more prospective families engaging through digital channels. Incoming ad-generated calls were low, tour bookings were stagnant, and the website’s contact form wasn’t pulling its weight. The school needed a focused strategy to turn online traffic into real enrolment interest — fast.
The Solution
A three-pronged digital strategy
We revamped Matthews Hall’s digital presence with a coordinated approach across keyword targeting, creative assets, and campaign diversification.
1.
High-Volume Keyword Research
We identified education-specific search terms with strong volume and intent, then used them to guide content updates and paid ad targeting — improving both organic rankings and ad relevance.
2.
New Ad Creative Assets
We built fresh ad assets with compelling visuals and concise copy aligned to our keyword strategy, boosting audience resonance and click-through rates across campaigns.
3.
Display & Performance Max Campaigns
Display ads raised brand awareness with engaging visuals, while Performance Max campaigns maximised exposure across Google’s full platform ecosystem.
The results
30-day performance snapshot
Within the first month, the campaign delivered strong early results across all key enrolment metrics.
26TOTAL CONVERSIONS Across 4 conversion types | $0.81AVG. COST-PER-CLICK 6× below $5.55 industry avg. | 1.5MIMPRESSIONS 2,316% increase in visibility |
|---|
Conversion Breakdown
Number of conversions | Source | Proportion |
|---|---|---|
20 | Application Form Downloads | 77% |
2 | Calls from Ads | 8% |
1 | Book a Tour Submissions | 4% |
1 | Contact Form Submissions | 4% |
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Read more case studies
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By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
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NAVIGATION
About
Solutions
Industries
Ressources
Apply to be a partner
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LEGAL
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Terms
FAQ
Scott Maloley
Founder @ Digital Clicks
Speak with us
Frequently Asked Questions
How can you actually launch a strategy in just 24 hours?
We’ve eliminated agency bureaucracy by standardizing our Data Ingestion process . The moment you submit your data, our engineering team begins a 12-hour audit of your existing accounts. Because we focus solely on SEM, SEO, and Analytics, we can move from audit to a live, revenue-positive blueprint while other agencies are still scheduling their first internal meeting.
Who actually owns the ad accounts and data?
What is the minimum ad spend required to partner with you?
Do you focus on specific industries or are you "industry-agnostic"?
How do you measure "success" beyond simple clicks?
Why should I choose a specialized agency over an in-house hire?
What happens if I decide to terminate the partnership?
EDUCATION
CASE STUDY
2
min read
Boosting Matthews Hall’s Enrolment Marketing in 30 Days
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Industry
SMB
Service areas
Google Ads
TL;DR
Matthews Hall needed to drive enrolment interest for the upcoming school year. Through targeted keyword research, new ad creatives, and Display + Performance Max campaigns, we generated 26 conversions at just $0.81 CPC (vs. the $5.55 industry average) with 1.5M impressions — all within 30 days.
1.5M
1.5M
Impressions
The problem
Low digital visibility heading into enrolment season
With the new school year approaching, Matthews Hall needed more prospective families engaging through digital channels. Incoming ad-generated calls were low, tour bookings were stagnant, and the website’s contact form wasn’t pulling its weight. The school needed a focused strategy to turn online traffic into real enrolment interest — fast.
The Solution
A three-pronged digital strategy
We revamped Matthews Hall’s digital presence with a coordinated approach across keyword targeting, creative assets, and campaign diversification.
1.
High-Volume Keyword Research
We identified education-specific search terms with strong volume and intent, then used them to guide content updates and paid ad targeting — improving both organic rankings and ad relevance.
2.
New Ad Creative Assets
We built fresh ad assets with compelling visuals and concise copy aligned to our keyword strategy, boosting audience resonance and click-through rates across campaigns.
3.
Display & Performance Max Campaigns
Display ads raised brand awareness with engaging visuals, while Performance Max campaigns maximised exposure across Google’s full platform ecosystem.
The results
30-day performance snapshot
Within the first month, the campaign delivered strong early results across all key enrolment metrics.
26TOTAL CONVERSIONS Across 4 conversion types | $0.81AVG. COST-PER-CLICK 6× below $5.55 industry avg. | 1.5MIMPRESSIONS 2,316% increase in visibility |
|---|
Conversion Breakdown
Number of conversions | Source | Proportion |
|---|---|---|
20 | Application Form Downloads | 77% |
2 | Calls from Ads | 8% |
1 | Book a Tour Submissions | 4% |
1 | Contact Form Submissions | 4% |
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
NAVIGATION
About
Solutions
Industries
Ressources
Apply to be a partner
404
LEGAL
Privacy policy
Terms
FAQ
Frequently Asked Questions
How can you actually launch a strategy in just 24 hours?
We’ve eliminated agency bureaucracy by standardizing our Data Ingestion process . The moment you submit your data, our engineering team begins a 12-hour audit of your existing accounts. Because we focus solely on SEM, SEO, and Analytics, we can move from audit to a live, revenue-positive blueprint while other agencies are still scheduling their first internal meeting.
Who actually owns the ad accounts and data?
What is the minimum ad spend required to partner with you?
Do you focus on specific industries or are you "industry-agnostic"?
How do you measure "success" beyond simple clicks?
Why should I choose a specialized agency over an in-house hire?
What happens if I decide to terminate the partnership?
EDUCATION
CASE STUDY
2
min read
Boosting Matthews Hall’s Enrolment Marketing in 30 Days
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Industry
SMB
Service areas
Google Ads
TL;DR
Matthews Hall needed to drive enrolment interest for the upcoming school year. Through targeted keyword research, new ad creatives, and Display + Performance Max campaigns, we generated 26 conversions at just $0.81 CPC (vs. the $5.55 industry average) with 1.5M impressions — all within 30 days.
1.5M
1.5M
Impressions
The problem
Low digital visibility heading into enrolment season
With the new school year approaching, Matthews Hall needed more prospective families engaging through digital channels. Incoming ad-generated calls were low, tour bookings were stagnant, and the website’s contact form wasn’t pulling its weight. The school needed a focused strategy to turn online traffic into real enrolment interest — fast.
The Solution
A three-pronged digital strategy
We revamped Matthews Hall’s digital presence with a coordinated approach across keyword targeting, creative assets, and campaign diversification.
1.
High-Volume Keyword Research
We identified education-specific search terms with strong volume and intent, then used them to guide content updates and paid ad targeting — improving both organic rankings and ad relevance.
2.
New Ad Creative Assets
We built fresh ad assets with compelling visuals and concise copy aligned to our keyword strategy, boosting audience resonance and click-through rates across campaigns.
3.
Display & Performance Max Campaigns
Display ads raised brand awareness with engaging visuals, while Performance Max campaigns maximised exposure across Google’s full platform ecosystem.
The results
30-day performance snapshot
Within the first month, the campaign delivered strong early results across all key enrolment metrics.
26TOTAL CONVERSIONS Across 4 conversion types | $0.81AVG. COST-PER-CLICK 6× below $5.55 industry avg. | 1.5MIMPRESSIONS 2,316% increase in visibility |
|---|
Conversion Breakdown
Number of conversions | Source | Proportion |
|---|---|---|
20 | Application Form Downloads | 77% |
2 | Calls from Ads | 8% |
1 | Book a Tour Submissions | 4% |
1 | Contact Form Submissions | 4% |
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
"Scott and his team are an important part of our marketing plan. Responsive, creative, and helpful”.
READ MORE
Jennifer McKay
Assistant Head at Matthews Hall Independent School
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Ready to boost your enrolment numbers?
Let’s build a strategy tailored to your school.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
NAVIGATION
About
Solutions
Industries
Ressources
Apply to be a partner
404
LEGAL
Privacy policy
Terms
FAQ
Frequently Asked Questions
How can you actually launch a strategy in just 24 hours?
We’ve eliminated agency bureaucracy by standardizing our Data Ingestion process . The moment you submit your data, our engineering team begins a 12-hour audit of your existing accounts. Because we focus solely on SEM, SEO, and Analytics, we can move from audit to a live, revenue-positive blueprint while other agencies are still scheduling their first internal meeting.