TOURISM & EXPERIENCES
CASE STUDY
2
min read
Sundance Balloons Turned 18 Holiday Days Into $26.6K in Revenue
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Industry
SMB
Service areas
Google Ads
TL;DR
Sundance Balloons had only 18 days to win the holiday season. By shifting paid media toward high-intent gift buyers, purchases rose from 13 to 82, revenue grew from $4,225 to $26,617, cost per customer dropped from $575 to $127, and ROAS improved from 0.57x to 2.55x.
+26.6K$
+26.6K$
Revenue Generated in 18 Days
The problem
Heading into the 2025 holiday push, Sundance Balloons had a narrow seasonal window to turn ad traffic into real purchases. The account was generating attention, but not enough buyer intent.
Before the overhaul, online sales sat at 13 purchases, revenue was $4,225, cost per customer was $575, and marketing return was only 0.57x. The business needed a sharper strategy that could find gift-ready buyers quickly and spend budget far more efficiently.
The Solution
We rebuilt the account around purchase intent rather than click volume, then tightened delivery around the holiday offer.
1.
Prioritized high-intent holiday shoppers
Budget was shifted away from broad, low-value traffic and toward audiences actively looking for holiday gifts and experience purchases.
2.
Sharpened messaging around giftability and action
Ads were rewritten to speak directly to holiday buying behaviour, which improved relevance and lifted engagement well above sector norms.
3.
Optimized for profitable conversion signals
Performance was steered toward the campaigns and placements producing purchases, not just clicks, allowing waste to be reduced quickly during the 18-day sprint.
The results
82Purchases | $26.6KRevenue | $127Cost per customer |
|---|
KPI breakdown | Before | After | Change |
|---|---|---|---|
Purchases | 13 | 82 | A 6.3x increase in volume. |
Revenue | $4.2K | $26.6K | +$22.3K in 18 days |
Cost per customer | $575 | $127 | 78% cheaper to acquire |
ROAS | 0.57x | 2.55x | Improved to profitable efficiency |
Google Search CTR
| Performance Max CTR
|
|---|
Benchmark references: Varos Travel Benchmarks, Lebesgue Benchmarks, and Promodo Tourism Benchmarks.
Want results like this from your paid media?
Digital Clicks Marketing helps experience and service brands turn seasonal demand into measurable revenue.
Want results like this from your paid media?
Digital Clicks Marketing helps experience and service brands turn seasonal demand into measurable revenue.
Want results like this from your paid media?
Digital Clicks Marketing helps experience and service brands turn seasonal demand into measurable revenue.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
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Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
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Matthews Hall
1.5M
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How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
FAQ
Scott Maloley
Founder @ Digital Clicks
Speak with us
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
TOURISM & EXPERIENCES
CASE STUDY
2
min read
Sundance Balloons Turned 18 Holiday Days Into $26.6K in Revenue
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Industry
SMB
Service areas
Google Ads
TL;DR
Sundance Balloons had only 18 days to win the holiday season. By shifting paid media toward high-intent gift buyers, purchases rose from 13 to 82, revenue grew from $4,225 to $26,617, cost per customer dropped from $575 to $127, and ROAS improved from 0.57x to 2.55x.
+26.6K$
+26.6K$
Revenue Generated in 18 Days
The problem
Heading into the 2025 holiday push, Sundance Balloons had a narrow seasonal window to turn ad traffic into real purchases. The account was generating attention, but not enough buyer intent.
Before the overhaul, online sales sat at 13 purchases, revenue was $4,225, cost per customer was $575, and marketing return was only 0.57x. The business needed a sharper strategy that could find gift-ready buyers quickly and spend budget far more efficiently.
The Solution
We rebuilt the account around purchase intent rather than click volume, then tightened delivery around the holiday offer.
1.
Prioritized high-intent holiday shoppers
Budget was shifted away from broad, low-value traffic and toward audiences actively looking for holiday gifts and experience purchases.
2.
Sharpened messaging around giftability and action
Ads were rewritten to speak directly to holiday buying behaviour, which improved relevance and lifted engagement well above sector norms.
3.
Optimized for profitable conversion signals
Performance was steered toward the campaigns and placements producing purchases, not just clicks, allowing waste to be reduced quickly during the 18-day sprint.
The results
82Purchases | $26.6KRevenue | $127Cost per customer |
|---|
KPI breakdown | Before | After | Change |
|---|---|---|---|
Purchases | 13 | 82 | A 6.3x increase in volume. |
Revenue | $4.2K | $26.6K | +$22.3K in 18 days |
Cost per customer | $575 | $127 | 78% cheaper to acquire |
ROAS | 0.57x | 2.55x | Improved to profitable efficiency |
Google Search CTR
| Performance Max CTR
|
|---|
Benchmark references: Varos Travel Benchmarks, Lebesgue Benchmarks, and Promodo Tourism Benchmarks.
Want results like this from your paid media?
Digital Clicks Marketing helps experience and service brands turn seasonal demand into measurable revenue.
Want results like this from your paid media?
Digital Clicks Marketing helps experience and service brands turn seasonal demand into measurable revenue.
Want results like this from your paid media?
Digital Clicks Marketing helps experience and service brands turn seasonal demand into measurable revenue.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
TOURISM & EXPERIENCES
CASE STUDY
2
min read
Sundance Balloons Turned 18 Holiday Days Into $26.6K in Revenue
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Industry
SMB
Service areas
Google Ads
TL;DR
Sundance Balloons had only 18 days to win the holiday season. By shifting paid media toward high-intent gift buyers, purchases rose from 13 to 82, revenue grew from $4,225 to $26,617, cost per customer dropped from $575 to $127, and ROAS improved from 0.57x to 2.55x.
+26.6K$
+26.6K$
Revenue Generated in 18 Days
The problem
Heading into the 2025 holiday push, Sundance Balloons had a narrow seasonal window to turn ad traffic into real purchases. The account was generating attention, but not enough buyer intent.
Before the overhaul, online sales sat at 13 purchases, revenue was $4,225, cost per customer was $575, and marketing return was only 0.57x. The business needed a sharper strategy that could find gift-ready buyers quickly and spend budget far more efficiently.
The Solution
We rebuilt the account around purchase intent rather than click volume, then tightened delivery around the holiday offer.
1.
Prioritized high-intent holiday shoppers
Budget was shifted away from broad, low-value traffic and toward audiences actively looking for holiday gifts and experience purchases.
2.
Sharpened messaging around giftability and action
Ads were rewritten to speak directly to holiday buying behaviour, which improved relevance and lifted engagement well above sector norms.
3.
Optimized for profitable conversion signals
Performance was steered toward the campaigns and placements producing purchases, not just clicks, allowing waste to be reduced quickly during the 18-day sprint.
The results
82Purchases | $26.6KRevenue | $127Cost per customer |
|---|
KPI breakdown | Before | After | Change |
|---|---|---|---|
Purchases | 13 | 82 | A 6.3x increase in volume. |
Revenue | $4.2K | $26.6K | +$22.3K in 18 days |
Cost per customer | $575 | $127 | 78% cheaper to acquire |
ROAS | 0.57x | 2.55x | Improved to profitable efficiency |
Google Search CTR
| Performance Max CTR
|
|---|
Benchmark references: Varos Travel Benchmarks, Lebesgue Benchmarks, and Promodo Tourism Benchmarks.
Want results like this from your paid media?
Digital Clicks Marketing helps experience and service brands turn seasonal demand into measurable revenue.
Want results like this from your paid media?
Digital Clicks Marketing helps experience and service brands turn seasonal demand into measurable revenue.
Want results like this from your paid media?
Digital Clicks Marketing helps experience and service brands turn seasonal demand into measurable revenue.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.